Email Marketing & Campaigns is the process by which a marketing message is sent to a targeted audience using email. The message may be created to disseminate information, build relationships or to help generate donations. It is a frequently-used method for communicating and promoting campaigns to a wide variety of audiences at Haas.
This service assists customers with the creation and delivery of email marketing and campaigns to Haas stakeholders. It includes consultation for campaign building and communication creation (both written and visual) as well as recommendations for media channels which best convey the customer’s message.
An effective Email Marketing Strategy, Campaigns, and Service can dramatically improve the relationship with prospective and current students, donors and patrons of the School.
The service has the potential to reach out to a greater number of people, improve communications effectiveness, efficiency, and campaign response rate or yield.
Most bConnected add-ons are free. Commercial Email and Social Marketing tools and campaign management systems (e.g., MailChimp, HubSpot, and Salesforce) have annual license costs.